Overview
Webpages are living invitations, not just digital surfaces. When designed with intention, a page becomes more than a scrollable object; it becomes a structured way of holding content, welcoming users and guiding emotional connection. This framework supports practitioners in creating webpages that reflect both clarity and care.
It offers modular scaffolding for:
☑ Structuring content that breathes
☑ Honouring user agency and diversity
☑ Supporting accessibility and search visibility
☑ Reflecting organisational voice and values
☑ Navigating content rhythm with adaptive design
This isn’t a step-by-step template for layout software; it’s a relational framework for shaping page architecture, tone, and flow with emotional intelligence.
Contents
Module 1: Purpose & Emotional Tone.
Module 2: Content Mapping & Structure.
Module 3: Accessibility & Pacing Signals.
Module 4: Visuals, Metadata & Layout Considerations.
Module 5: Linking, Anchoring & Flow.
Module 6: Publishing, Evolution & Reuse.
Module 7: Closing Summary & Adaptation Notes.
Gwenin: Clarity by Design 